Event and Marketing

Working as event and marketing assistant in European Chamber of Commerce in China offers me a great opportunity to learn event marketing. The European Chamber has a clear timeline of the events around the year, and it's my responsibility to help to promote the events. In order to provide the events more visibilities and attract sponsors, I created different styles event posters, curated newsletter content and sent marketing e-mails. In this job, I learned that there are ways towards the success of an event promotion: The clear identification of target audience; The right channel to reach target audience; The insight of target audience and the content to engage them; And visualization of the information.  By this understanding, I had successfully promoted the events that I was responsible for.